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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Thought Factory

The truth about Lies

One of the most defining images of our times is that of Prime Minister Narendra Modiji inaugurating the Atal Tunnel, writes Vinta Nanda...

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Trending

BARC India launches Self Service Portal for Viewership Reports

Provides On-demand Access to TV Viewership & Advertising Data

India’s sole TV viewership measure...

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Trending

BARC India Scales Up Drive Against Panel Tampering

18 cases reported to Disciplinary Committee in 28 months.

Action taken against 12 channels.<...

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Trending

BARC India to Start Reporting Viewership from Free & Pay Platforms

This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.

...

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Events

Partho Dasgupta on 'Television Audience Measurement – New paradigms of Change' at Elevate 2K18

Partho Dasgupta, CEO Broadcast Audience Research Council (BARC) speaks at Elevate 2K18 on some interesting and useful insights about TV watching patterns of people in India...

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Trending

BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Thought Factory

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

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Trending

A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Trending

Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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